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Core Values &
Competencies

There’s an exciting future ahead, full of innovation and growth, for all Lioncroft stakeholders, and the family values of Hard work, Respect, Loyalty and Service that have helped to make Lioncroft such a successful trading partner over the decades, will always remain at the heart of everything we do.

We’re currently engaged in a huge investment programme to enable us to introduce an interactive online ordering and to-the-door delivery system, expand our already successful Retail Club, and introduce a fully-integrated social media focus within our support marketing programme. All of this, along with many other state-of-the-art developments will be overseen by an extended, strengthened and more clearly focused management team.

We’re working hard, as always, to bring better ways of giving our customers more of what they want and have set our sights on tripling the size of the existing business over the next five years. However, you can be assured, as always, that no matter how big we get we will continue to provide the same mutually supportive partnerships, the same hands-on shop-floor team, the same focus on presenting you with the best products at the right price, and of course the same high levels of service which have been at the centre of our ethos since we began trading over 50 years ago.

Core Values &
Competencies

Honesty

we will be open and honest in all we do

Opportunity

we will seek out and seize upon all opportunities to grow and improve

Purpose

we will have a passion for winning

Energy

we will go above and beyond to help our customers, staff and other stakeholders

As you can see, the first letter of each of our 4 Core Values, when put together, spell HOPE, which is what we feel about our business and the growing customer base we are proud to serve

It is this HOPE that drives us forward to execute our Core Competencies

Customer Focus

by putting the customer at the heart of all we do

Supplier Relationships

by building mutually beneficial long term plans

Drive For Excellence

by continually pursuing opportunities to improve

Respect & Camaraderie

by maintaining a positive tea focused attitude built on trust and respect for others

Well-Being

by providing and enjoyable and fulfilling place to work

Honesty

we will be open and honest in all we do

Opportunity

we will seek out and seize upon all opportunities to grow and improve

Purpose

we will have a passion for winning

Energy

we will go above and beyond to help our customers, staff and other stakeholders

Customer Focus

by putting the customer at the heart of all we do

Supplier Relationships

by building mutually beneficial long term plans

Drive For Excellence

by continually pursuing opportunities to improve

Respect & Camaraderie

by maintaining a positive tea focused attitude built on trust and respect for others

Well-Being

by providing and enjoyable and fulfilling place to work

Our Promise

To grow the Lioncroft business organically and by acquisition to achieve a
We will accomplish this by providing trusted and affordable products 
with uncompromised customer service