{"id":1327,"date":"2022-11-15T15:38:08","date_gmt":"2022-11-15T15:38:08","guid":{"rendered":"https:\/\/mexpansions.com\/lioncroft3\/?page_id=1327"},"modified":"2022-11-16T14:30:46","modified_gmt":"2022-11-16T14:30:46","slug":"our-story","status":"publish","type":"page","link":"https:\/\/mexpansions.com\/lioncroft3\/our-story\/","title":{"rendered":"Our Story"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1327\" class=\"elementor elementor-1327\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-859c30b elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"859c30b\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3dd74cd\" data-id=\"3dd74cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fd7ff2 elementor-widget elementor-widget-image\" data-id=\"7fd7ff2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.10.1 - 17-01-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"720\" src=\"https:\/\/mexpansions.com\/lioncroft3\/wp-content\/uploads\/2022\/10\/banner.png\" class=\"attachment-full size-full wp-image-1024\" alt=\"\" srcset=\"https:\/\/mexpansions.com\/lioncroft3\/wp-content\/uploads\/2022\/10\/banner.png 1920w, https:\/\/mexpansions.com\/lioncroft3\/wp-content\/uploads\/2022\/10\/banner-300x113.png 300w, https:\/\/mexpansions.com\/lioncroft3\/wp-content\/uploads\/2022\/10\/banner-1024x384.png 1024w, https:\/\/mexpansions.com\/lioncroft3\/wp-content\/uploads\/2022\/10\/banner-768x288.png 768w, https:\/\/mexpansions.com\/lioncroft3\/wp-content\/uploads\/2022\/10\/banner-1536x576.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26120af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26120af\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f88e2e8\" data-id=\"f88e2e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ad8e04 elementor-widget elementor-widget-image\" data-id=\"9ad8e04\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"545\" height=\"85\" src=\"https:\/\/mexpansions.com\/lioncroft3\/wp-content\/uploads\/2022\/04\/aboutus.png\" class=\"attachment-full size-full wp-image-222\" alt=\"\" srcset=\"https:\/\/mexpansions.com\/lioncroft3\/wp-content\/uploads\/2022\/04\/aboutus.png 545w, https:\/\/mexpansions.com\/lioncroft3\/wp-content\/uploads\/2022\/04\/aboutus-300x47.png 300w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cb7075 elementor-widget elementor-widget-heading\" data-id=\"4cb7075\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.10.1 - 17-01-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Our Story<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af30312 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af30312\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1767f5e\" data-id=\"1767f5e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-115b4c2 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"115b4c2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4b45942\" data-id=\"4b45942\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca292a3 elementor-widget elementor-widget-image\" data-id=\"ca292a3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"705\" src=\"https:\/\/mexpansions.com\/lioncroft3\/wp-content\/uploads\/2022\/05\/1-1.png\" class=\"attachment-large size-large wp-image-702\" alt=\"\" srcset=\"https:\/\/mexpansions.com\/lioncroft3\/wp-content\/uploads\/2022\/05\/1-1.png 705w, https:\/\/mexpansions.com\/lioncroft3\/wp-content\/uploads\/2022\/05\/1-1-300x300.png 300w, https:\/\/mexpansions.com\/lioncroft3\/wp-content\/uploads\/2022\/05\/1-1-150x150.png 150w\" sizes=\"auto, (max-width: 705px) 100vw, 705px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-429b159\" data-id=\"429b159\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae56dca elementor-widget elementor-widget-text-editor\" data-id=\"ae56dca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.10.1 - 17-01-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tIt all began in 1968 when the 5 Wouhra Brothers, originally from New Delhi, India, spotted a gap in the UK market and started serving the growing population migrating from the Asian sub-continent, with traditional Asian foods and delicacies. They opened a shop in Wolverhampton stocking high quality items and provided door-to-door deliveries, and it wasn\u2019t long before the business was thriving.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fcd5eda elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"fcd5eda\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b302dcf\" data-id=\"b302dcf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e62e144 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e62e144\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37fa980\" data-id=\"37fa980\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0b44e13 elementor-section-content-middle elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0b44e13\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-57346f8\" data-id=\"57346f8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0bf3e16 elementor-widget elementor-widget-text-editor\" data-id=\"0bf3e16\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tA few years later, in 1972, they formed the East End Foods brand and moved operations to Birmingham.  Specialising in South Asian ingredients, they catered for the local community and went from strength to strength. They carefully sourced spices and other products from all around the world and gained a reputation for having high quality control procedures in place. In 2006, they opened the largest Rice Mill in Europe, and a year later, after the closing down of the old HP Sauce site in Aston, East End Foods purchased the site and built a new cash &#038; carry. They also built another cash &#038; carry in nearby Smethwick and with both branches strategically placed for UK distribution, they had lorries moving 200 tonnes of produce every day, going as far north as Glasgow or further south than London\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a38fcdc\" data-id=\"a38fcdc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b9b482 elementor-widget elementor-widget-image\" data-id=\"4b9b482\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"705\" src=\"https:\/\/mexpansions.com\/lioncroft3\/wp-content\/uploads\/2022\/11\/Lion-Croft-Building.png\" class=\"attachment-large size-large wp-image-1333\" alt=\"\" srcset=\"https:\/\/mexpansions.com\/lioncroft3\/wp-content\/uploads\/2022\/11\/Lion-Croft-Building.png 705w, https:\/\/mexpansions.com\/lioncroft3\/wp-content\/uploads\/2022\/11\/Lion-Croft-Building-300x300.png 300w, https:\/\/mexpansions.com\/lioncroft3\/wp-content\/uploads\/2022\/11\/Lion-Croft-Building-150x150.png 150w\" sizes=\"auto, (max-width: 705px) 100vw, 705px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-893d1a2 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"893d1a2\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-953f030\" data-id=\"953f030\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-85d384d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"85d384d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7fd42a1\" data-id=\"7fd42a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-90f3da7 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90f3da7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0835a9c\" data-id=\"0835a9c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e6938f elementor-widget elementor-widget-image\" data-id=\"6e6938f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"705\" src=\"https:\/\/mexpansions.com\/lioncroft3\/wp-content\/uploads\/2022\/11\/EastEnd-Logo.png\" class=\"attachment-large size-large wp-image-1334\" alt=\"\" srcset=\"https:\/\/mexpansions.com\/lioncroft3\/wp-content\/uploads\/2022\/11\/EastEnd-Logo.png 705w, https:\/\/mexpansions.com\/lioncroft3\/wp-content\/uploads\/2022\/11\/EastEnd-Logo-300x300.png 300w, https:\/\/mexpansions.com\/lioncroft3\/wp-content\/uploads\/2022\/11\/EastEnd-Logo-150x150.png 150w\" sizes=\"auto, (max-width: 705px) 100vw, 705px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-40b1257\" data-id=\"40b1257\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e181376 elementor-widget elementor-widget-text-editor\" data-id=\"e181376\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tIn November 2019, there was another huge development when the East End Foods brand was sold to Exponent, a private equity firm which specialises in South Asian foods. It was a big and important deal and resulted in significant changes to the way South Asian foods were sold and distributed in the UK. \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dfa5bab elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"dfa5bab\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d39866a\" data-id=\"d39866a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-90fa7f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90fa7f1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1351248\" data-id=\"1351248\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f1797f6 elementor-section-content-middle elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f1797f6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9b649aa\" data-id=\"9b649aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3f2ec5 elementor-widget elementor-widget-text-editor\" data-id=\"d3f2ec5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tIn June 2020, Jas Wouhra, one of the 5 brothers, and his family, bought back the wholesale arm of the business. They now manage and operate the Aston and Smethwick cash &#038; carries, and although separate from the East End Foods brand, they continue to stock their large range of high quality food products. \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-29edc58\" data-id=\"29edc58\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e40531 elementor-widget elementor-widget-image\" data-id=\"0e40531\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"705\" src=\"https:\/\/mexpansions.com\/lioncroft3\/wp-content\/uploads\/2022\/05\/2-1.png\" class=\"attachment-large size-large wp-image-704\" alt=\"\" srcset=\"https:\/\/mexpansions.com\/lioncroft3\/wp-content\/uploads\/2022\/05\/2-1.png 705w, https:\/\/mexpansions.com\/lioncroft3\/wp-content\/uploads\/2022\/05\/2-1-300x300.png 300w, https:\/\/mexpansions.com\/lioncroft3\/wp-content\/uploads\/2022\/05\/2-1-150x150.png 150w\" sizes=\"auto, (max-width: 705px) 100vw, 705px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38223e2 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"38223e2\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d0e45f5\" data-id=\"d0e45f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b9c2b67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b9c2b67\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac6081b\" data-id=\"ac6081b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b32b063 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b32b063\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-27ffc1e\" data-id=\"27ffc1e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d58e343 elementor-widget elementor-widget-image\" data-id=\"d58e343\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"705\" src=\"https:\/\/mexpansions.com\/lioncroft3\/wp-content\/uploads\/2022\/11\/Lion-Croft-Logo.png\" class=\"attachment-large size-large wp-image-1335\" alt=\"\" srcset=\"https:\/\/mexpansions.com\/lioncroft3\/wp-content\/uploads\/2022\/11\/Lion-Croft-Logo.png 705w, https:\/\/mexpansions.com\/lioncroft3\/wp-content\/uploads\/2022\/11\/Lion-Croft-Logo-300x300.png 300w, https:\/\/mexpansions.com\/lioncroft3\/wp-content\/uploads\/2022\/11\/Lion-Croft-Logo-150x150.png 150w\" sizes=\"auto, (max-width: 705px) 100vw, 705px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-919426a\" data-id=\"919426a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06c453d elementor-widget elementor-widget-text-editor\" data-id=\"06c453d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tFrom January 2022, work has been underway to rebrand both branches to the new name of Lioncroft Wholesale. Jas Wouhra is the chairman of the company with his son, Dr Jason Wouhra, in the CO role, as they take the company to the next level. They have ambitious plans with the goal of tripling the size of the business over the next 5 years. A new strategy is in place to embrace the latest advances in digital technology, all underpinned by the same family values of Hard work, Respect, Loyalty and Service that have been fundamental since the business was born over 50 years ago.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64288fc elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"64288fc\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ccb5e91\" data-id=\"ccb5e91\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Our Story It all began in 1968 when the 5 Wouhra Brothers, originally from New Delhi, India, spotted a gap in the UK market and started serving the growing population migrating from the Asian sub-continent, with traditional Asian foods and delicacies. They opened a shop in Wolverhampton stocking high quality items and provided door-to-door deliveries,&hellip;&nbsp;<a href=\"https:\/\/mexpansions.com\/lioncroft3\/our-story\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Our Story<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/template-pagebuilder-full-width.php","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"on","neve_meta_reading_time":"","footnotes":""},"class_list":["post-1327","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/mexpansions.com\/lioncroft3\/wp-json\/wp\/v2\/pages\/1327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mexpansions.com\/lioncroft3\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mexpansions.com\/lioncroft3\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mexpansions.com\/lioncroft3\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mexpansions.com\/lioncroft3\/wp-json\/wp\/v2\/comments?post=1327"}],"version-history":[{"count":7,"href":"https:\/\/mexpansions.com\/lioncroft3\/wp-json\/wp\/v2\/pages\/1327\/revisions"}],"predecessor-version":[{"id":1338,"href":"https:\/\/mexpansions.com\/lioncroft3\/wp-json\/wp\/v2\/pages\/1327\/revisions\/1338"}],"wp:attachment":[{"href":"https:\/\/mexpansions.com\/lioncroft3\/wp-json\/wp\/v2\/media?parent=1327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}